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PR-agency in Belarus Печать E-mail

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PR agency in Belarus
We are absolutely sure, that with one campaign, or with the help of "magic-tool" suitable for every circumstances we cannot solve any serious problem of an enterprise in the field of marketing communication. Choosing the tools we proceed from the analysis of your tasks, but not from our wishes and preferences.

Company name - "Agentstvo Delovyh Svyazej" Ltd. ("Agency of Business Relations" Ltd.) is one of the leading consulting and PR agencies in Belarus, is an official representative of the Group of consulting firms "TRIZ-CHANCE" in Belarus.

Date of foundation - 21st of July 1993.

Company founder - private persons.

Central mission - systematic defining of a problem and its solving in the field of marketing and marketing communication for our Customers.

Primary kinds of activity:

  • PR and advertising consulting
    - Working out an advertising tactics and strategy for the company
    - Solving specific problems in promoting company's products and services on the market (working out an advertising campaign, positioning, image improvement, identifying from the competitors, counter advertising etc.)
  • Practical PR
  • Organization and realization of press-conferences, presentations, exhibitions, congresses, festivals etc.
    - Full organization for realizing the events: working out an event plan, recommendations on making the list of invited (defining the target audience), design of invitation layout, news dispatching, mass media coverage, control over news dispatching, location renting, interior design, design of exhibition pavilions, reservation of hotel accommodations, social events planning, all preparatory work including badges and press kits, hand-outs and souvenirs for event participants, registration, event conducting, supplying with necessary technical equipment (microphones, audio and video equipment), media relations for event coverage, organization of coffee brakes, cocktail parties, banquettes, etc.
  • Working out business plans (including investment plans).
  • Practical GR.
    - Consultations for organization GR-service for an enterprise
    - Working out standard legal acts and reasoning the need of their adoption, repeal or modification of acts currently in force
    - Advocacy of elaborated documents in public authority
  • Marketing research.
    - Research of specific regional markets for our customers (current status of market: potential capacity, saturation, recommendations in the sphere of price policy, services and advertising policy for successful promotion of the products and services, tendencies of field development)
    - Working out marketing parts of business plans (including investment plans)
    - Cross-cultural and areal reviews
    - Comparative evaluation of presence and advertising costs of potential competitors in Russia, Belarus and Ukraine
    - Evaluation of practicability and estimation of payback period from building trade and industry constructions in different areas of Belarus
    - Identifying stereotypes of the potential customers using "Focus groups" and individual comprehensive interviews
  • Exhibition marketing
  • Monitoring of mass media (press clipping)
  • Design, filling and coordination web-sites
  • Training programs in the field of advertising and Public Relations
    - Organization and realization of scientific-practical conferences, training workshops, congresses with the assistance of the leading PR and advertising experts from Belarus and foreign countries
    - Course of lectures "Advertising Dimension-148"
    - Delivery of software for intellectual support of the work of journalists and ad men
  • Selling of products and services of the system "TRIZ-CHANCE" in Belarus (www.triz-chance.ru, www.triz-ri.ru)

Products

  • Consultation "Problem definition in the field of marketing communication"
  • Organization of effective marketing at an enterprise
  • Consultation "Problem solving"
  • Consultation in the field of business planning
  • Consultation "Management of the intellectual property objects"
  • Service "Press-conference"
  • Service "Constantly moderated website"
  • Service "Press-cutting service" (outsourcing)
  • GR-service (outsourcing)
  • Workshops "Effective PR at an enterprise", "Identifying from the competitors", "Counter advertising tricks", "Answering to tricky questions technique"
  • Service "Training program "Advertising Dimension-148"" (license of lecturing in Belarus (the system "TRIZ-CHANCE"))
  • Software systems "TRIZ-CHANCE" to provide support for the work of journalists, ad men and PR experts: "HeadLiner", "Journalistic and PR tools", "EXPO: 1001advertising medium"

Projects, achievements

1993-1994. Consultation and organizational management for advertising department of the company "Pushe" (Skoda cars). The first in Belarus car test-drive for everyone willing.

1995. Elections of a delegate into The Supreme Soviet of Belarus of the 13th convocation.

1996. Publication of the special monthly supplement "Advertising business" (in colloboration with the newspaper "Belorusskaja Delowaja Gazeta" ("Belarusian Business Newspaper")).

1996. Program of top-priority public relations measures for the enterprise "Minsk Automobile Factory".

1996. Working out the program for promoting wallpapers (joint production of Latvia and Spain) on the Belarusian market (trademark "Sal-Dekor").

1996-2007. "Agentstwo Delowyh Swyazej" Ltd. ("Agency of Business Relations" Ltd.) conducts PR for the Minsk Automobile Factory (MAZ).

1996-1998. Start PR-support of "TRUCK-TRIAL".

1997. Award for the best project of the year 1997 in the field of PR "Shaping the new informational look of Minsk Automobile Factory".

1997. Work with the press on the grand opening of assembling plant of MAZ-lorries in Slupsk, Poland (invited by firm "Chemix").

1997. Organizational management for Belarusian and Russian journalists in the project "MAZ - technical partner of MASTER-RALLY-97" (Paris - Venice - Turkmenbashi - Baikonur - Samarkand - Cheboksary - Moscow).

1997-2006. Marketing researches for Minsk Automobile Factory and other well-known domestic automobile producers.

1997-1999. Economic review of Argentina, Chile, China, South Korea.

1997-2007. Digest "AutoPressInfo" publication basing on the material of Russian, Belarusian and foreign press. It contains information from more than 50 newspapers, magazines and news agencies with thematic parts:

- trucks
- cars
- buses
- marketing, financial flows
- exhibitions, auto sport
- engineering branch
frequency - 2 times per month
number of pages - 70-100 pages
subscribe to the e-Digest is available

1997-2007 г.г. Organization and realization of the 1st, 2nd, 3rd, 4th, 5th, 6th, 7th and 8th Belarusian Congresses of marketing, advertising and Public Relations.

1998-1999. Project "MAZ - DDT" "Mir nomer nol" ("World number zero").

1998. Organization of work of mass media representatives of Belarus, Russia, Ukraine by visiting of MAZ assembling plant in Slupsk, Poland.

1998. Designing and opening Minsk Automobile Factory web-site.

1999. Organization and realization of the 1st International automobile conference in Belarus (in common with "ASM-Holding" (Moscow)).

1999. Business plan „Development program for the "Minsk Automobile Factory ".

1999. Press Conference Youth Smoking Prevention Campaign Minsk, Belarus (on demand of «Phillip Morris management services»).

1999. Presentation of a new MAZ-truckline.

1999. Press tour in Syktyvkar (the Komi Republic, Russia) for Russian and Belarusian mass media representatives.

1999, 2000. Creation of pavilion and organizational management of the Minsk Automobile Factory exhibition stand in the Moscow International Motor Show.

1999. Organization and realization of the grand opening ceremony of the joint enterprise "MAZ-MAN" with the participation of the president of the Republic of Belarus.

1999. Market research on middle tonnage trucks market in Belarus and Russia.

1999. Research "Security device for the domestic engineering" (foreign experience).

2000. Realization of the exhibition-seminar "MAZ automotive engineering for problem solving of the transport companies in Moscow" (in common with the Belarusian embassy in Moscow and "MosAutoTrans").

2000. Creation of the multimedia catalogue-presentation "MAZ-2000".

2000. Creation of CD-disk presentation of the Minsk Automobile Factory in English and Russian. It contains production catalogue of the enterprise, addresses and telephones of the dealer network.

2000. Research for optimal price calculation of the truck MAZ-4370 using interactive computer system.

2000. Research on the state of the magazine "Consultant" in the field of marketing communication and definition of top-priority tasks in the fields of advertising and Public Relations.

2001. Realization of the exhibition-seminar "MAZ-Contract. Altufjewo". Creation of the multimedia catalogue-presentation "Group of companies Jenty. Trade place in Altujewo".

2001-2007. Working out business plan parts for the "Minsk Automobile Factory "- "Marketing strategy".

2001-2004. Research on car advertising in Belarusian mass media for "Atlant-M Fahrzeughandel".

2001-2007. Consultation of "Minsk Automobile Factory" in the field of working out current and perspective business plans.

2001-2007. Business trainings "Advertising Dimension - 148" at the Higher School of advertising, trainings and workshops at the PR faculty of the Academy of postgraduate education.

2002. Marketing research of cast-in-situ building in Minsk.

2002. Marketing research of the building expediency of multilevel parking place with trade projects in Gomel.

2002-2006. Measure package for working out and enactment of standard legal acts in the interests of a large industry company.

2002. Techno-economic valuation of an enterprise for its planned selling (business reconnaissance method).

2002. Marketing research on appearance of a new building product in the market.

2003. Working out of ad conception for the administration of free economic zone "Minsk".

2003. Organization and realization of the 1st Belarusian "Day of advertising knowledge".

2003. Organization and realization of the 1st in the CIS professional competition "PR-profi".

2003. Design and opening of the web-site of the Belarusian congress of marketing, advertising and Public Relations and competition "PR-profi" (in common with the company "ReforMedia"). www.congress.pr.by

2003. Organization and realization of the workshops "Effective PR in an enterprise", "Identifying from the competitors", "Counter advertising tricks", "Answering to tricky questions technique"

2003. Organization and realization of the 1st open workshop "Identifying from the competitors".

2003. Press-cutting service of the Minsk wheel tractors factory.

2003. Organization and realization of the test-drives for Minsk Automobile Factory and Minsk wheel tractors Factory for Russian and Belarusian journalists.

2003. Research "Perception of pension voluntary insurance by the people and business leaders with the help of "Focus groups" in Minsk and other regional centers of Belarus and individual comprehensive interviews for the insurance company "Stravita" (subcontract).

2003-2004. Active participation in founding the guild of marketing scientists of Belarus (founder).

2003 -2004. Organization and realization of the workshop series for the joint company "Belpronto" (publishing group "Iz ruk v ruki").

2004. Marketing research of the bus and minibus market in Belarus (fleet of buses, registration, distribution of Belarusian and foreign produced buses, price positioning) for the company "EvoBus Russland" (bus subdivision of the company «Daimler Chrysler AG» in Russia).

2004. PR-service in the barmen competition "Martini, Baccardi" for the company "Midwest".

2004. Organization and realization of the 2nd Belarusian "Day of advertising knowledge - 2004" in Academy of postgraduate education.

2005. Marketing research of the "Possibility of capital formation of the people by subscription to the bonds of "MazContractLeasing"".

2005. Research of the expediency of bond issue of the enterprise "MAZContractLeasing".

2005. Test run of bus MAZ-251 for the press (Minsk - Krakow - Warsaw - Minsk).

2005. Organization and realization of the 1st in Belarus scientific-practical conference "Modern consulting and business trainings. Problems and solutions" (in common with Saint-Petersburg's club of consultants and trainers and consulting company "TRIZ-CHANCE").

2005. Organization and realization of the open workshop series "Identifying from the competitors", "Effective PR", "Tricks for creating advertising slogans, headlines and layouts".

2005. Coverage of the gift of the publishing group "Iz ruk v ruki" for the city Minsk in Belarusian mass media (sculpture "Postman").

2005. Organization and realization of the 3rd Belarusian "Day of advertising knowledge - 2005" in Academy of postgraduate education.

2005. Working out a price strategy for the MAZ-trucks in the Russian market.

2006. Marketing research of the bus and minibus market in Belarus (fleet of buses, registration, distribution of Belarusian and foreign produced buses, price positioning) for the company "EvoBus Russland" (bus subdivision of the company «Daimler Chrysler AG» in Russia).

2006. Presentation of the ramp bus MAZ-171 in the National airport Minsk-2 for Belarusian, Russian and Ukrainian journalists.

2006. Press tour for Russian and Belarusian journalists in Yaroslavl, "Autodiesel" (GAZ group).

2006. Supper for Russian journalists at the exhibition MIMS-2006 in Moscow (on demand of Minsk Automobile Factory (MAZ)).

2006. Conference for Belarusian customers and press-conference of the Magnitogorsk metallurgical industrial complex (MMIC) on demand of the distribution company of the MMIC "BelMagmaTrade" in Minsk, entertaining centre "Juravinka".

2006. Test-drive of the "MAZ-trucks Euro-4" (route: Minsk - Belovejskaja pushcha (Viskuli) - Brest) for Russian and Ukrainian journalists on demand of MAZ.

2007. Research of the "Possibility of the project realization "SMC in Belarus"" on demand of the distribution company of the MMIC "BelMagmaTrade"".

2007. Presentation "MAZ-171 - the best domestically produced bus in Russia in 2007" for Russian journalists in the exhibition "Commercial transport - 2007" in Moscow.

2007. Marketing research of the bus market for the company "EvoBus Russland" (bus subdivision of the company «Daimler Chrysler AG» in Russia.

2007. Organizing press-tour for Belarusian journalists on the opening of the plant open joint-stock company "Avtodisel" in the city of Tutaev by the order of "Group"Gas".

2007. Belarusian consumer conference and press-conference of open joint-stock company "Magnitogorskiy Metalurgicheskiy Combinat" by the order of MMIC "BelMagmaTrade" the city of Minsk, entertaining center "Juravinka".

2007. Presentation on launching a new engine D-249 made by "Minskiy Motornuy Zavod".

2008. Organizing press-tour for Belarusian journalists on the open joint-stock company "Motovelo".

2008. Press work management on the session of the General Assembly of Motorcycle association of central European countries.

2007-2009. Mass-media coverage of the activity of the Minsk motor factory ("Minskiy Motornuy Zavod").

2008-2009. Mass-media coverage of the activity of the Minsk wheel tractor factory (MZKT).

2008. Marketing research of the belarussian bus export for the company "EvoBus Russland" (bus subdivision of the company «Daimler Chrysler AG» in Russia.

2008. Consultation of "BelMagmaTrade" in the field of working with the belarussian state bodies.

2008. Organizing of press-working on the presentation in Belarus of the new MAN TGX.

2008-2009. Mass-media coverage of the activity of the MAZ-MAN.

 

Contacts
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Тel. +375-29-676-11-72, +375-29-116-49-23, +375-17-334-09-05 Fax 017-239-23-03
Contact persons: Valentin Lopan
Address: Minsk, Orlowskaja street 40а, office 29

 
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